NOTORIOUS BRANDS - 10 YEARS OF PARTNERSHIP
For over a decade, FrontLeft has been the digital engine behind Notorious Brands, one of Ireland’s foremost organisers of large-scale electronic music events. What began as a partnership built on creative alignment has evolved into a trusted, long-term collaboration defined by results, innovation, and a shared commitment to staying ahead of the curve in a rapidly changing digital landscape.
At the heart of Notorious Brands is Notorious Parties - Northern Ireland’s leading trance and touring company. Notorious Parties are responsible for bringing some of the world’s biggest names in electronic music to local audiences, including Tiësto, Paul van Dyk, ATB, Ferry Corsten, Ben Nicky, W&W, John O’Callaghan, and Bryan Kearney, while continuing to champion the next generation of Irish talent.
Our role has been to power their digital presence - from marketing consultancy and social strategy to high-impact paid campaigns, ensuring every event reaches, engages, and converts the right audience. The true foundation of this decade-long success, however, lies in open and honest communication - a shared transparency that keeps strategy agile, creative ideas flowing, and results consistently strong.
“FRONTLEFT HAS CONSISTENTLY DELIVERED INDUSTRY-BEATING RETURN ON AD SPEND FOR A DECADE OF SOLD OUT SHOWS”
THE PROJECT
Notorious Brands operates across a fast-moving, high-energy industry where audience trends shift overnight and competition for attention is relentless. Each event series demands a unique digital tone, visual language, and campaign strategy. From youth-driven festival takeovers to legacy trance tours, FrontLeft is by their side for every project.
Our challenge is to continuously evolve their digital presence to meet these changing demands while maintaining the consistency and credibility of the Notorious brand. We speak fluently to multiple audiences at once - from the next generation of clubbers discovering the scene for the first time, to long-time fans loyal to heritage trance culture, without diluting brand identity or impact.
Approach
Our partnership with Notorious Brands is built on collaboration and precision. We work closely with Director Jill Morrow to translate her creative vision into a clear, impactful digital presence that connects with audiences at every touchpoint.
We act as a central digital hub, coordinating with agents, artists, management teams, and venues to align messaging, leverage their audiences, and create bespoke, artist-led content that feels personal and authentic. Every asset is designed to enhance the overall event narrative - from teaser campaigns and lineup drops to post-event storytelling.
Across YouTube, Instagram, Facebook, and the Notorious website, we manage a multi-channel ecosystem tailored to the strengths of each platform. Short-form social content builds hype and engagement, YouTube drives long-form storytelling and community, while the website anchors the brand with event information, ticketing, and legacy. Consistent tone and visual language ensure the Notorious identity is unmistakable, no matter where fans engage.
When it comes to paid media, this is where FrontLeft delivers maximum performance. Our campaigns are engineered for precision targeting, creative testing, and conversion optimization - consistently achieving industry-leading returns on ad spend and driving tangible growth in ticket sales and profitability.
results
Our work with Notorious Brands has consistently delivered standout commercial and cultural outcomes:
Artist Development: Notorious campaigns have helped elevate emerging Irish artists into headline acts, now capable of selling 3,000+ tickets for their own shows.
Event Performance: The brand’s 2,000-capacity home venue, The Telegraph Building, sells out consistently - anything less is a rarity.
Advertising Efficiency: Paid media campaigns regularly achieve 25–50x return on ad spend, driving record-breaking ticket sales and profitability.
Major Events: We’ve played a core role in delivering sold-out festivals of up to 10,000 attendees, building scalable systems that perform under high demand.
Brand Partnerships: Our work has extended through collaborations with global names including SoundCloud, Ibiza Rocks, and Cream, strengthening Notorious’ reputation as a key player in European electronic music culture.