CASE STUDY: DJ Giuseppe Ottiavani
Giuseppe Ottaviani is a respected name in electronic music, with a loyal fan base and worldwide critical recognition.
Despite this, Giuseppe haD never broken into the DJ Mag Top 100… until now. Breaking into the DJ mag top 100 for the first time
challenge
Over two decades, Giuseppe Ottiavani has earned a loyal fan base and critical recognition worldwide. Despite such high status within the scene, he had never secured a position in the DJ Mag Top 100—a widely recognised industry benchmark.
The DJ Mag Top 100 list remains one of the most visible and influential rankings in the global dance music scene. Artists who place in the list benefit from heightened visibility, improved booking opportunities, and added weight in festival lineups. With the 2024 voting window open, Giuseppe's management approached FrontLeft Studio to lead a focused campaign to secure a spot in the Top 100.
Approach
Working closely with Giuseppe’s team, we developed and executed a multi-layered campaign involving:
• Paid social advertising
• Audience-specific and general content production
• Strategic consultancy throughout the voting period
We produced a mix of static visuals and video content tailored to both his core audience and a broader electronic music crowd. Our creative direction focused on authenticity and relevance, no gimmicks in favour of substance-driven messaging that resonated with fans old and new.
results
The campaign delivered strong engagement across platforms:
26,691 link clicks
247,533 reach
1,359,392 impressions
€0.07 cost per link click
Most importantly, Giuseppe placed #98 in the DJ Mag Top 100 for the first time—breaking into the chart after 20 years in the industry.
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