'The Taylor Swift Experience': paid ads for a 40-date tour
We helped a legendary Belfast venue build brand credibility, engagement and footfall.
Helping a nationwide tour sell advance tickets
challenge
The Taylor Swift Experience, a family entertainment tour, was planning a nationwide tour with over 40 events across towns and cities in Ireland, managed by Popaganda. They required expert support with digital marketing, specifically paid Meta advertising.
Sanjeev Passi, Popaganda Director, says: “FrontLeft Studio was selected for their proven expertise in sales-driven digital marketing and their understanding of how to implement effective, targeted ad campaigns for live entertainment.”
Approach
We provided Popaganda with clear strategic guidance, setting measurable KPIs around": ticket sales and audience growth.
• ticket sales
• Audience growth
Then we rolled out a series of targeted ad campaigns supported by a social media strategy and engaging content.
results
Sanjeev says: “The results were outstanding – the targeted ad campaigns and social media strategy they implemented directly contributed to a highly successful tour, with many dates selling out well in advance. Ticket revenue consistently exceeded projections, and their advice on content, creative and audience targeting proved invaluable in reaching new audiences while maximising return on ad spend.”
“I would highly recommend FrontLeft Studio to any organisation seeking specialist support in digital marketing for live events. Their professionalism, insight and results-focused approach played a significant role in the success of this tour, and I would be happy to work with them again in the future."