CASE STUDY: Captured Festival Malta
We helped festival promoter Sam Mitcham find the winning paid ad formula his events were lacking. 
“Frontleft boosted our sales significantly.”
challenge
Sam Mitcham is a promoter working on a variety of projects both in the UK and Europe including Captured Festival Malta, Liberation at Fabric London, Digital Society in Leeds and Electrify Events.
He asked industry contacts who he should call for help with sales for upcoming events.
Sam says: “I was recommended Jordan by a fellow events company to assist with some of the more complex campaigns that we were struggling to get worthwhile results with through Meta ads.
Approach
What did we do?
• Paid social advertising
• Audience-specific and general content production
• Strategic consultancy throughout the voting period
We produced a mix of static visuals and video content tailored to both his core audience and a broader electronic music crowd. Our creative direction focused on authenticity and relevance, no gimmicks in favour of substance-driven messaging that resonated with fans old and new.
results
Sam says: “FrontLeft have been a pleasure to work with from day one, proved to be the hack we were looking for, and has helped elevate our products noticeably. With his expert hands, we are reaching deeper audiences we were struggling to hit and they have brought our CPC down dramatically.
“FrontLeft boosted our sales significantly and has made the difference between a good event being a great event from a sales stand point. They also assisted me with content creation and posting on some campaigns, for which they have been quick to grasp styles and branding. They’ve proven to be people I, and all the team, can really trust."